Lush Deutschland GmbH makes and sells fresh, handmade cosmetics such as bath bombs and shampoo bars through nearly 1,000 shops in 52 countries.
Lush Deutschland GmbH is the German operation of Lush, a cosmetics retailer that makes and sells fresh, handmade beauty products through a global chain of shops. Founded in 1995, the company opened its first shop on Poole High Street in the United Kingdom and now trades in 52 countries through nearly 1,000 outlets. Products are made by hand, and the business describes its staff as inventors rather than a conventional retail workforce.
The company's product range is built around format innovation. Lush pioneered the fizzing bath bomb, created shower jellies, and developed solid shampoo bars. Its 'Naked' products are sold unpackaged, in line with a stated position against over-packaging. From the outset the company has favoured fresh, organic, effective ingredients over synthetic chemical formulations.
Lush takes a public stance against animal testing and funds the Lush Prize for animal-free testing. In 2011 it became the first retail company to pay the London Living Wage, and in 2017 an Employee Benefit Trust was established making the company 10% employee-owned. Six co-founders remain associated with the business, which operates under the stated principle that business can be a force for good.
