SecondShop

SecondShop is a Canadian e-commerce company that sells home appliances at 30-60% below retail prices. Founded in 2023 and headquartered in Toronto, it sources open-box, scratch-and-dent, and overstock inventory directly from retailers and manufacturers through reverse logistics channels, then sells those goods through its online platform with direct home delivery across Canada. The company raised $2 million in seed funding.

The business rests on two operational capabilities: managing the reverse-logistics flow of returned, overstock and cosmetically damaged units, and running an e-commerce platform built for online retail of large home goods. Technical work spans e-commerce platform development, reverse logistics and online retail technology. Every appliance sold carries a one-year warranty.

SecondShop's model addresses a supply-side problem as well as a demand-side one. Millions of returned, overstock or lightly damaged appliance units go to landfill each year in Canada, even as rising costs of living pressure household budgets. The company positions affordable pricing and reduced waste as complementary outcomes, noting that more than 70% of Canadians cite sustainability as a primary concern.