Alberta Motor Association

Alberta Motor Association (AMA) is a multi-service organisation serving Albertans since 1926. Representing more than one million members, it operates a 24/7 roadside assistance programme built around what it describes as the most reliable towing and rescue fleet in the province, alongside automotive care services for members.

Beyond its roadside operations, AMA provides insurance products tailored to Albertans, travel bookings and planning, registry services, and a member rewards programme offering everyday savings. The organisation also publishes AMA Insider, covering road safety, travel, community events and auto tips. AMA is a partner of the CAA and AAA networks.

Its activities span several industry verticals: automotive, roadside assistance and towing, insurance, travel, registry and government services, publishing, and consumer advocacy. AMA states that it advocates for traffic safety, consumer protection and crime prevention across Alberta, and is involved in the communities where its members live and work.

AMA's operations are concentrated in Alberta, Canada, where it has provided member services for a century.